Now I’ve heard of songs that made it big from TV commercials, but they were usually already out there and just received a lot of publicity from being played on mainstream television. But talk about the tables turning, here is Chris Brown, with Forever, which is number 15 in the UK chart. Nowe, there’s nothing wrong with writing music for advertisements, if you concede that there is nothing wrong with advertisements themselves, but it does feel kind or awkward, kind of wrong to use a jingle as a real song.

I don’t want to appear all superior, but I don’t feel comfortable as a paying customer to be listening to an extended version of a mint flavoured chewing gum advertisement, although I should have caught on when he said “double your pleasure, double your fun”. Yes, it was Wrigley’s chewing gum that commissioned the wong from Brown.

According to the Wall Street Journal, who reported the story, Chris is not the only singer on Wrigley’s payrol, as Ne-Yo is also doing a little jingle for the company. Apparently, Brown and Ne-Yo are working for Translation Advertising, on a project to improve the image of the Wrigley’s brand and products.

They aren’t the only singers out there selling a little bit of their souls to the ad companies. Apparently, not so long ago Justin Timberlake was telling us how much he was “lovin’ it” at McDonalds. And I guess if an advertisement can pay an artist in order to use an already existing song in an ad campaign then it can also pay for them to write a song for a new ad campaign. It just feels a bit wrong to me, I just can’t identify exactly why… any clues?